I missed this when it was originally announced a couple of weeks ago but it's a concept i'm definitely going to try and get more info from DoubleClick on.
Being able to buy a product from a retailer without actually visiting their official site is going to get much bigger in the next 2 years, and DoubleClick are showing considerable foresight by teaming up with Adgregate Markets to allow consumers to purchase directly from an advertising banner.
Sarah Clark at Internet Retailing did a better write up here, but I'll also try and follow up with my own contacts to see if i can get more information...
- Finlay Clark
Wednesday, 22 April 2009
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