Twitter and Ecommerce

Unless you've been living on the moon, you'll no doubt have heard of the phenomenon that is Twitter, and today i've read that it's become the 3rd biggest social networking site behind Facebook and MySpace.

If you are interested in Twitter from a brand perspective, I would urge you to do the following:

Read Tessa Weggert's excellent piece on how 2 American retailers are harnessing the powers of Twitter to varying success. The contrast of tweets coming from the CEO of shoe retailer Zappos compared to grocer WholeFoods couldn't be more diverse, but both have their merits, and might be worth considering for your brand.

Have a look at Econsultancy's handy list of UK retailers using Twitter, which might give you some inspiration on who is active and how many subscribers they attract.

That should give you a good intro for now,

Cheers
Finlay